The company owns the EU-and Germany-registered brand "GORGENOX," specializing in high-end kitchen appliances such as dishwashers, refrigerators, and integrated steam-roasting units. The brand primarily operates through e-commerce, with official flagship stores on domestic platforms like Tmall, JD.com, and Pinduoduo, while also exporting its products to multiple European countries including Germany, the Netherlands, France, and the United Kingdom.